From shop floor to dashboard: how a bakery chain builds its own software with AI
BO&MIE, the creative bakery brand founded in 2017, runs more than 25 shops in Paris, Aix-en-Provence, Bordeaux, Barcelona, Jeddah, Seoul, Riyadh and Kuwait City. Rather than buying software, CEO Jean-François Bandetchose to build the company's tools in-house with AI: an ERP for stock, purchasing and sales, and a Marketing Studio that runs Google listings, customer reviews, advertising, product visuals and local SEO. Both are built and used every day with AI agents such as Claude Code and Codex, without a dedicated developer team. Jeff shares what he has learned in the field about how AI concretely changes the way a physical retail business is run and grown.
