Brand & media kit

Use the brand well

The essentials to represent Build It Summit correctly. Need the full guidelines, motion or social kit? Use the contact form.

Logo

The official lockup, one logo everywhere, in one color: Night on light backgrounds, white on dark ones. The Union symbol wears the official gradient only when it stands alone, as an icon. Keep its clear space, shape and colors.

For light backgrounds (PNG) For dark backgrounds (PNG) Square, for listings (PNG)

Colors

Night #141233 The one navy. Text, serious flats.

Indigo #554DD1 Start of the official gradient.

Blue #3D6BD6 Gradient at 66%.

Peach #FF9F7A Secondary CTA flat, accents.

Cloud #F7F8FC Light text on dark, light surfaces.

Mint #8FE8CD Accent. Keep it clear of blue.

Violet #3E2466 Background only; keep it minor.

Primary CTA Official gradient Indigo, blue, then peach, at 136.64°. The primary call-to-action.

Typography & naming

Display & logotype: Space Grotesk.
Body: Open Sans. Code & data: Space Mono.
Write Build It Summit in running text. Write the pairing BIS × FOST.
In copy, use a period, a comma or a colon.

Full guidelines, motion and social kit available on request