Brand & media kit
Use the brand well
The essentials to represent Build It Summit correctly. Need the full guidelines, motion or social kit? Use the contact form.
Logo
The official lockup (the Union symbol is the logo). White on cosmic or dark only. Keep clear space, never recolor or stretch it.
Colors
Night #141233 The one navy. Text, serious flats.
Indigo #554DD1 Start of the official gradient.
Blue #3D6BD6 Gradient at 66%.
Peach #FF9F7A Secondary CTA flat, accents.
Cloud #F7F8FC Light text on dark, light surfaces.
Mint #8FE8CD Accent. Never next to blue.
Violet #3E2466 Background only, never dominant.
Primary CTA Official gradient Indigo · blue · peach, 136.64°. The primary call-to-action.
Typography & naming
- Display & logotype: Space Grotesk.
- Body: Open Sans. Code & data: Space Mono.
- Write Build It Summit in running text. Use BIS × FOST, never FOST alone.
- No em dash in copy: use the middle dot, a comma or a colon.
Full guidelines, motion and social kit available on request